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Visual Communication

Visual Communication

Visual Communication is the design of communication processes, media and platforms.
The Bachelor of Arts degree in Visual Communication is intended to create designers and artists who will be able to respond and adapt to future developments in culture, economics and society.
This degree course in art and design offers a year-long (two-semester) foundation course and a diverse range of practice-oriented projects. Students have the option to choose their own specialist area of study within the course from the following options:

  • Typography
  • Photography
  • Digital Media (interactive/interface design)
  • Conceptual Design and/or Illustration

Each of these is taught in its own dedicated, specially equipped studio. Here students learn to work independently and in teams, and take part in temporary interdisciplinary collaborations. Students can choose to specialise in one of the four studio courses over several semesters. Their chosen specialist area will be recognised on their Bachelor certificate. Alternatively, they can opt to cover the entire spectrum of specialist options.

And afterwards?
Graduates with a degree in Visual Communication go on to work in a variety of fields, including media and advertising. As photographers, illustrators and graphic designers they are active in the field of art and design for museums, galleries or libraries; they are involved in book design and in designing marketing and communications materials for companies or the public sector.



Degree programme Bachelor of Arts
Standard period of study 8 semesters
Choice of minor subjects N/A
Optional specialist subjects/Studios: Photography, Digital Media, Typography, Conceptual Design and Illustration
Modules Foundation Studies, Workshops, Studio-based Courses with introductory modules in Conceptual Design and Illustration, Typography, Photography and Digital Media (interactive/interface design), Design Theory, Art History and Aesthetics, Media Studies, Career Perspectives and Professionalisation
Teaching Language German
Method of Attendance Full-time
Course Commencement Autumn semester
Application Period Annually from 1 February to 15 March (deadline by which applications must have been received by the HBK Braunschweig)
Admission Restriction Yes

Entry Requirements

  • General or subject-linked higher education entry qualification for art and design, or equivalent qualifications and skills gained through work and attested through a relevant certificate of access to higher education.
  • Proof of special artistic aptitude
  • Minimum age at commencement of study: 17
  • Students whose first language is not German require a certificate of German language proficiency.


Application Process

The application process at the HBK Braunschweig takes place in several stages. During the process applicants must provide proof of ‘special artistic aptitude’ through the submission of a portfolio and successful participation in the entrance examination for art and design. To apply, you must:
1. Submit an online application via the HBK Braunschweig website
2. Submit your application in hard copy with supporting documents by 15 March (deadline by which the application must reach the HBK Braunschweig)
3. Submit a portfolio of work (either in person or sent by special delivery).

Note: Your portfolio must be received at the HBK Braunschweig by 31 March. Relevant information and a list of dates on which you may submit your portfolio in person will be published on our website.



The portfolio must be no larger than A1 size and should contain 20 to 30 of your own artworks, which must be originals, not copies. The artworks may be of any artistic genre but must include at least one sequential work with sketches and a written commentary demonstrating the process through which the work was developed. Technical reproductions may only be included if these are used to resolve a particular artistic challenge or task.
The HBK Braunschweig offers regular advice sessions for prospective applicants to assist with questions about the portfolio.

You can find up to date information on the application process and the portfolio here



During the degree course students may opt to explore all the studios courses on offer or to specialise in one area of their choice (for example, photography or typography). If the latter option is chosen, then a studio can be attended multiple times during the degree programme.

Last amended by Press and Communication on 19.02.2019